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The 2017 U.S. Mobile App Report Released
2017/09/14 11:08:58

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Introduction:

Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.

Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.

Some key topics covered in the report include:

  Mobile app vs. mobile web usage and audience behavior

  Highlights of top-ranking and fast-growing apps

  App activity among Millennials and other valuable audience segments

  Consumers’ attitudes and perceptions towards apps and the app landscape

  Usage habits and behavioral tendencies of app users

  Deep dives into several app categories, including retail, gaming and online dating

2017U.S. Mobile App Report

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